Some call it karma, but we call it an important part of being a human being and a business that isn’t just about, well, business. We do believe that what goes around comes around, but that’s not the reason we have consistently found ways to donate to communities in need. It’s because those who have dedicated their lives to making the world a better place for those less fortunate are heroes. And they need our support.
Human society has plenty of room for improvement, and here at Elevenpine, we are dedicated to doing as much as we can to leave this planet better than we found it. Check out some of our initiatives below.
Bike MS is the largest fundraising bike series in the world. To date cyclists, volunteers and donors have raised over $1 billion so people affected by MS can live their best lives as we stop MS in its tracks, restore what’s been lost, and end MS forever.
This is a cause that’s very dear to Elevenpine, as it is to many of our customers, given the number of direct and indirect friends and family members we all know that have MS. As a company, we have always participated in and supported Bike MS, with a percentage of sales going towards the cause every year, as well as starting our own team and participating in Colorado’s Bike MS event every year.
With hundreds of thousands voicing their anger at the deeply rooted racism that has been part of the fabric of American society for far too long, we are joining the call for justice. We believe that, especially in light of recent events, police reform, and reform of our justice system are perhaps the most pressing issues we need to confront first and foremost.
At Elevenpine, we stand in solidarity with Black families and communities calling for justice and reform. Now more than ever, it is important to speak up and take action. We will be making it part of our mission to more actively work towards a just and equitable society where black lives and all lives truly matter. As a first step, we donated over $1500 to the NAACP in 2020.
There's no doubt that food is a big part of cycling culture. There's nothing quite like earning a treat on the bike, and nothing quite as motivating as an awesome sandwich shop somewhere en route. The pandemic has largely put this part of cycling culture on hold, and that has drastically affected the lives of those who own and work in cafes and restaurants across the country.
Even as a small business, it's important to us to do our part to give back to a community we hold dear. So in April of 2020, we donated 2% of all sales to the Restaurant Workers' Community Foundation. That amounted to $1,059.35. It may not seem like a lot - but it was to us, and every little bit counts.